HURRICANE RELIEF: PMC, EKB teaming up for radio-telethon on Sept. 14

Ralph Davis

PIKEVILLE — Images of the destruction caused along the Gulf Coast by Hurricane Harvey, and fears of what an even more powerful Hurricane Irma might do in Florida, have many people in Eastern Kentucky wanting to help those who have lost so much.


Next week, they will have a chance to do exactly that, when Pikeville Medical Center and East Kentucky Broadcasting team up for an event to bring the region together to help hurricane victims.


The "East Kentucky Cares: Hurricane Relief" radio-telethon will take place beginning at noon, Sept. 14, in the second-floor atrium of Pikeville Medical Center. The fundraising event will be aired on the 10 radio and television stations of East Kentucky Broadcasting, as well as streamed online at


Cindy May Johnson, president and CEO of East Kentucky Broadcasting, says the radio-telethon is an ideal way for Eastern Kentuckians to pitch in and help others.


"People around here are accustomed to natural disasters," Johnson said. "We have experienced our own floods and terrible storms, so we know what this is like. And that's a big reason I think people want to help so much."


During the radio-telethon, donations will be accepted by phone, online or in person. There will even be a "drive-thru" set up at the hospital, so donations can be dropped off without leaving your car.


Johnson says East Kentucky can make a tremendous impact in the lives of hurricane victims by coming together during the "East Kentucky Cares: Hurricane Relief" radio-telethon. She encourages everyone to begin now to find creative ways to do as much as possible for the victims, through bake sales, workplace collections or other ways of raising money.


"It's the kind of thing we do at times like this," Johnson said. "We really want to help, and we know we have great listeners and great viewers and they want to help. So, this is a good opportunity to bring everybody together and see what we can accomplish when we pool our resources."


The "East Kentucky Cares: Hurricane Relief" radio-telethon will take place on Thursday, Sept. 14, beginning at noon, and continue as long as donations continue to pour in.


The phone number to call and the website for donations will be announced on radio, TV and social media.