Greenfield named as new Public Relations director

Al Greenfield has been appointed Director of Public Relations/Medical Leader at Pikeville Medical Center (PMC). Greenfield has served as Director of Broadcast and Video Services at PMC since 2014, as well as serving as Operations Manager at EKB-TV.


He has resigned his position at EKB-TV to fulfill his new duties at the hospital.


PMC President/Chief Executive Officer Walter E. May says Greenfield is uniquely qualified for the position.


"Mr. Greenfield has been integral in much of the hospital's marketing efforts for some time now, particularly in producing high quality TV and radio ads as well as in the administration of special events. He has a great team of people to work with in our Public Relations department and at the Medical Leader. We are all very proud of the work they do."


Greenfield is a native of Chicago but has made Pikeville his home for the last six years. He says he is looking forward to becoming more involved with the hospital.


"Pikeville Medical Center is an amazing facility with incredible people. The PR staff has done a great job telling the PMC story and I can't wait to begin working with them."


The Public Relations Department at PMC works closely with the hospital administration and clinical staff to reinforce the mission of quality healthcare in a Christian environment.